http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/ Music and Branding Wed, 23 Jun 2010 01:33:22 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/comment-page-1/#comment-91 Gary Buck » What’s your Brand Soundtrack? Fri, 19 Mar 2010 00:28:02 +0000 http://www.musicandbranding.com/?p=172#comment-91 [...] the recent collection of Super Bowl ads. Check out Richard Jankovich’s analysis of how Crayola’s adventurous use of relatively unknown musicians is supporting their brand of “... Or see the “Top Ten 2009 Song Commercials” at [...] [...] the recent collection of Super Bowl ads. Check out Richard Jankovich’s analysis of how Crayola’s adventurous use of relatively unknown musicians is supporting their brand of “… Or see the “Top Ten 2009 Song Commercials” at [...]

]]> http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/comment-page-1/#comment-54 JD Morley Thu, 28 Jan 2010 16:49:29 +0000 http://www.musicandbranding.com/?p=172#comment-54 Love this article. Good points about experimentation, exploration, etc. The music seems to communicate that theme, with or without the "ad" content, if you will. Love this article. Good points about experimentation, exploration, etc. The music seems to communicate that theme, with or without the “ad” content, if you will.

]]> http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/comment-page-1/#comment-53 jim goodwin Tue, 26 Jan 2010 21:53:38 +0000 http://www.musicandbranding.com/?p=172#comment-53 I have the same curiosity as Julian. I was expecting some seriously interesting music after the big wind up. I don't hear anything "adventurous" or "experimental" in this piece. This would lend some credibility to the argument that brands don't buy the song, they buy the artist. I'm guessing Dan Deacon is somewhat "hip" and "contemporary." And that makes Crayola the same? I may go with RoseArt - I hear they are using Eno. I have the same curiosity as Julian. I was expecting some seriously interesting music after the big wind up. I don’t hear anything “adventurous” or “experimental” in this piece. This would lend some credibility to the argument that brands don’t buy the song, they buy the artist. I’m guessing Dan Deacon is somewhat “hip” and “contemporary.” And that makes Crayola the same? I may go with RoseArt – I hear they are using Eno.

]]> http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/comment-page-1/#comment-52 Julian Angel Tue, 26 Jan 2010 11:00:07 +0000 http://www.musicandbranding.com/?p=172#comment-52 It would be interesting to know what exactly is it about the music chosen in the spot above that reflects the commercial's story and that of the brand. That would be easy to answer if the music had lyrics, thus it would be yet more exciting to find out what the producers considered the "telling" part of the instrumental piece they have finally chosen. It would be interesting to know what exactly is it about the music chosen in the spot above that reflects the commercial’s story and that of the brand. That would be easy to answer if the music had lyrics, thus it would be yet more exciting to find out what the producers considered the “telling” part of the instrumental piece they have finally chosen.

]]> http://www.musicandbranding.com/the-sound-of-crayola-an-interview-with-mcgarry-bowen-creative-director-tom-pratt/comment-page-1/#comment-51 David Wiggs Mon, 25 Jan 2010 22:57:08 +0000 http://www.musicandbranding.com/?p=172#comment-51 Richard shows that music choice is so much more than just a Creative team pushing for their favorite artists in spots. Richard shows that music choice is so much more than just a Creative team pushing for their favorite artists in spots.

]]>