The First Tour Sponsorship

Was doing some research into historical instances of music and branding and came across this tidbit.  The 1981 Jovan Music sponsored Rolling Stones tour *might* just be the first rock music tour sponsorship.

The total investment by Jovan to have their name on tickets and posters? $1 Million.  For this the Rolling Stones heard cries of “sell-out” from their fanbase but ultimately this introduced a whole new way of associating music with a brand.

By the way, the cost of the recent Blackberry/U2 sponsorship?  $150 Million (reportedly)

Enjoy the vintage poster!