New personal care brand Modere celebrated their launch with a 3-day event at the Beverly Hilton in Los Angeles. We created a music identity that would live through a variety of playlists (lunch, dinner, cocktail, networking, etc.) as well as live performances by emerging acts and DJs.
We identified and coordinated a performance by an emerging indie rock band. The band, Lo Fang, played a set and mingled with attendees. A few weeks later, Lo Fang was opening for Lorde and playing Late Night shows on TV.
We booked and directed DJ Valida (KCRW) for the final event night to help usher in a celebration of the launch.
We created 8 separate playlists of songs from all eras and styles to inspire the attendees. We ensured that there were no lyrical issues and delivered mini-mixes that could be shuffled throughout the event.