When you’re a natural or organic product, it takes clever and strategic marketing to compete with the major consumer brands of the world and their massive budgets.
Crystal Body Deodorant wished to raise awareness of their new ROCK deodorant spray and move inventory during a Temporary Price Reduction in Rite Aid.
We wrote and produced the off-beat, attention-grabbing ad, negotiated the media and oversaw the 2 week campaign across 4,000 Rite Aid locations. The spot aired twice per hour in the Rite Aid in-store soundtrack of current pop songs.
AS A RESULT, There WAS a 200% sales lift.
Listen to the spot below.