Verizon Uses A Wrigley Jingle
When this spot first popped up on our Hulu a few weeks ago, everyone in the room began humming along about how “That Big Red freshness lasts right through it.” Of course, upon paying closer attention, we realized this was actually a Verizon commercial. The spot uses the instantly recognizable Big Red anthem and updates [...]
Read More →The First Tour Sponsorship
Was doing some research into historical instances of music and branding and came across this tidbit. The 1981 Jovan Music sponsored Rolling Stones tour *might* just be the first rock music tour sponsorship…
Read More →The Sound Of Crayola: An Interview with McGarry Bowen Creative Director Tom Pratt
As someone who has selected and licensed music for some of the world’s most adventurous brands, I have been very intrigued by Crayola’s risk-taking with their soundtracks. Over the last few years, Crayola’s spots have been scored with some really off-beat songs by Animal Collective, Dan Deacon, The Unicorns, Tally Hall and, most recently, Micachu & the Shapes…
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