Ad Music in 2010 (Willing To Take Risks)
In my Music Branding class at Woodbury University, we discuss the very interesting or horribly predictable ways in which brands use music. One thing that is clear from my students, as well as my peers in the Music Branding world, is the need for authenticity and the willingness to take risks. But how can you [...]
Read More →Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference
We spent 2 days in the Edison Ballroom absorbing discussions on several facets of music branding including picking music for commercials, composing original music and artist-brand relationships. And while there were many great moments to cover (including Kid Rock’s quip to the editor from Billboard that “I’ll handle the jokes, thank you” and Devo’s riveting, [...]
Read More →First Instance Of Music Branding?
It was back in 1884, when copies of “Wait For The Wagon” found themselves being distributed to people to play at home on their pianos, guitars or banjos (as was the prominent venue for music publishing sales at that time.) Sure, there were lots of pieces of sheet music at the time but how many of them came with the message “Compliments of the Studebaker Bros. Manufacturing Co” and contained a line about a product?
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