LADY GAGA PARTNERS WITH POLAROID
Boston Herald has the whole story (announced yesterday at CES) but Lady Gaga will not be a spokesperson, she will be their new Creative Director.
Did a Marketing Director at Polaroid just lose their job to Lady Gaga?
Or is this just a substitute for “celebrity endorsement”?
Should we shake it, shake it, shake it like a Polaroid picture?
All I am thinking about here is the process by which this happened…
Did Polaroid come up with this themselves, did her Manager pitch this, or did a music marketing/PR/Advertising/Brand agency type pull this together.
For you sake of humanity, I think the truth should be told. Can the person responsible please post the pitch document and rationale up on slideshare please…it will be so enlightening…
Hilarious start to the year…
Totally agree. Read the article twice and really struggled to make the connection between the two brands. I too would love to see the pitch rationale document and offer a job to whoever sold the idea. What a sales!!!
No idea! It’s a mystery. Can anyone really imagine Lady Gaga with a “normal” job, attending weekly conference calls and filling out her timesheets? We wrote a blog on the same topic too! Check out “Can Lady Gaga Save Polaroid?” http://www.unconventionalbranding.com/brand-strategy/brand-strategy-can-lady-gaga-save-polaroid/