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	<title>Comments on: Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference</title>
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	<description>Music and Branding</description>
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		<title>By: Julie Winther</title>
		<link>http://www.musicandbranding.com/engagement-and-partnership-the-key-takeaways-from-the-music-and-advertising-conference/comment-page-1/#comment-300</link>
		<dc:creator>Julie Winther</dc:creator>
		<pubDate>Wed, 23 Jun 2010 01:33:22 +0000</pubDate>
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		<description>Hi Richard

Very interesting post! 
What you say is that artist-brand relationship is not just endorsed branding but a way for the artist to be har part of the creative strategy for the brand? 
Are there any researches that show that this works better than &quot;normal&quot; endorsed branding? (which I see as a celebrity &quot;add on&quot; to the brand)

Best Regards
Julie</description>
		<content:encoded><![CDATA[<p>Hi Richard</p>
<p>Very interesting post!<br />
What you say is that artist-brand relationship is not just endorsed branding but a way for the artist to be har part of the creative strategy for the brand?<br />
Are there any researches that show that this works better than &#8220;normal&#8221; endorsed branding? (which I see as a celebrity &#8220;add on&#8221; to the brand)</p>
<p>Best Regards<br />
Julie</p>
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		<title>By: Jake Bergen</title>
		<link>http://www.musicandbranding.com/engagement-and-partnership-the-key-takeaways-from-the-music-and-advertising-conference/comment-page-1/#comment-299</link>
		<dc:creator>Jake Bergen</dc:creator>
		<pubDate>Tue, 22 Jun 2010 01:14:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.musicandbranding.com/?p=258#comment-299</guid>
		<description>Richard, 

Another very enjoyable post! I find the music and branding correlation fascinating, and am enjoying what I learn through your blog.

Thanks again!

Jake
http://www.thetractorbeam.com</description>
		<content:encoded><![CDATA[<p>Richard, </p>
<p>Another very enjoyable post! I find the music and branding correlation fascinating, and am enjoying what I learn through your blog.</p>
<p>Thanks again!</p>
<p>Jake<br />
<a href="http://www.thetractorbeam.com" rel="nofollow">http://www.thetractorbeam.com</a></p>
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		<title>By: Tweets that mention B(r)ands » Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference -- Topsy.com</title>
		<link>http://www.musicandbranding.com/engagement-and-partnership-the-key-takeaways-from-the-music-and-advertising-conference/comment-page-1/#comment-296</link>
		<dc:creator>Tweets that mention B(r)ands » Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference -- Topsy.com</dc:creator>
		<pubDate>Sun, 20 Jun 2010 20:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.musicandbranding.com/?p=258#comment-296</guid>
		<description>[...] This post was mentioned on Twitter by Eric David Johnson, reeyawd. reeyawd said: RT @djbunnyears: &quot;ENGAGEMENT AND PARTNERSHIP: THE KEY TAKEAWAYS FROM THE MUSIC AND ADVERTISING CONFERENCE&quot; http://bit.ly/agl1mi [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Eric David Johnson, reeyawd. reeyawd said: RT @djbunnyears: &quot;ENGAGEMENT AND PARTNERSHIP: THE KEY TAKEAWAYS FROM THE MUSIC AND ADVERTISING CONFERENCE&quot; <a href="http://bit.ly/agl1mi" rel="nofollow">http://bit.ly/agl1mi</a> [...]</p>
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