Richard Jankovich is a 10-year music branding and licensing veteran who has helped Fortune 500 and major media companies tell their brand stories through music. (more)
Europe gets it
What is it about the Swedes, the Danish, the Germans and the British? Having been pioneers in music branding/sonic branding for years (see Martyn Ware and Sonic Identity, the work of North & Hargreaves, etc), they are continuing to lead the pack. In the last two weeks alone, some amazing thinking has poured out from [...]
Read More →Give the Gift Of Music
We switch our usual focus today from music branding (aligning music with a product or brand) to the branding of music itself. This years NARM conference stressed the “Give The Gift Of Music” campaign as an effort to rejuvenate music sales over this coming holiday season. It’s a simple banner, essentially, that retailers can post [...]
Read More →TED Talk: Julian Treasure: The 4 ways sound affects us
Click here to watch a fantastic discussion from TED Conference.
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