2010: The Year Music Branding Broke?
As year-end lists collect in your inbox and articles recapping the entire last decade clutter your web browser, it seems that there is some consensus starting to form around this industry we call home (whether we call it music branding, sonic branding or audio branding is another topic altogether.) Everyone is talking about the power of music to tell a brand’s story and over the last year, those discussions have reached a roar.
Read More →Europe gets it
What is it about the Swedes, the Danish, the Germans and the British?
Having been pioneers in music branding/sonic branding for years (see Martyn Ware and Sonic Identity, the work of North & Hargreaves, etc), they are continuing to lead the pack. In the last two weeks alone, some amazing thinking has poured out from our [...]
Give the Gift Of Music
We switch our usual focus today from music branding (aligning music with a product or brand) to the branding of music itself. This years NARM conference stressed the “Give The Gift Of Music” campaign as an effort to rejuvenate music sales over this coming holiday season.
It’s a simple banner, essentially, that retailers can post on [...]
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