Richard Jankovich is a 10-year music branding and licensing veteran who has helped Fortune 500 and major media companies tell their brand stories through music. (more)
CELEBRITY ENDORSEMENT VS MUSIC (SONIC) BRANDING
Over the last few days, our discussion of Lady Gaga’s new partnership with Polaroid and one about Morgan Freeman as the new voice of CBS News, has given rise to an interesting question…
Read More →LADY GAGA PARTNERS WITH POLAROID
Boston Herald has the whole story (announced yesterday at CES) but Lady Gaga will not be a spokesperson, she will be their new Creative Director…
Read More →“BEST OF” MUSIC BRANDING LISTS…
With 2009 now officially over, it bears mentioning that among all the usual year-end lists, we saw an overwhelming interest in people documenting their favorites examples of advertising music or music branding initiatives. The consensus?
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