Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference
We spent 2 days in the Edison Ballroom absorbing discussions on several facets of music branding including picking music for commercials, composing original music and artist-brand relationships. And while there were many great moments to cover (including Kid Rock’s quip to the editor from Billboard that “I’ll handle the jokes, thank you” and Devo’s riveting, [...]
Read More →First Instance Of Music Branding?
It was back in 1884, when copies of “Wait For The Wagon” found themselves being distributed to people to play at home on their pianos, guitars or banjos (as was the prominent venue for music publishing sales at that time.) Sure, there were lots of pieces of sheet music at the time but how many of them came with the message “Compliments of the Studebaker Bros. Manufacturing Co” and contained a line about a product?
Read More →LOOKING BACK: VW CABRIO AND NICK DRAKE
Debates rage to this day as to whether aligning a deceased artist with a brand is good for either parties. In 2000, Volkswagon licensed the beautiful and haunting “Pink Moon” as the soundtrack to their Cabrio spot. Video and more…
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