2010: The Year Music Branding Broke?
As year-end lists collect in your inbox and articles recapping the entire last decade clutter your web browser, it seems that there is some consensus starting to form around this industry we call home (whether we call it music branding, sonic branding or audio branding is another topic altogether.) Everyone is talking about the power of music to tell a brand’s story and over the last year, those discussions have reached a roar.
Read More →BUY THE WORLD A BUSKER
Coca Cola are sponsoring street musicians this holiday season and having them sing a their own song, “Holidays Are Coming.” Campaign is confirmed to start in the UK on November 14 – no word on where else this will be taking place. Video and more…
Read More →LOOKING BACK: VW CABRIO AND NICK DRAKE
Debates rage to this day as to whether aligning a deceased artist with a brand is good for either parties. In 2000, Volkswagon licensed the beautiful and haunting “Pink Moon” as the soundtrack to their Cabrio spot. Video and more…
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