Richard Jankovich is a 10-year music branding and licensing veteran who has helped Fortune 500 and major media companies tell their brand stories through music. (more)

BUY THE WORLD A BUSKER

November 12, 2009 | Great Uses Of Music, Music Branding News | No comments

Coca Cola are sponsoring street musicians this holiday season and having them sing a their own song, “Holidays Are Coming.” Campaign is confirmed to start in the UK on November 14 – no word on where else this will be taking place. Video and more…

Read More →

LOOKING BACK: VW CABRIO AND NICK DRAKE

November 12, 2009 | Great Uses Of Music, Hidden Gem | No comments

Debates rage to this day as to whether aligning a deceased artist with a brand is good for either parties. In 2000, Volkswagon licensed the beautiful and haunting “Pink Moon” as the soundtrack to their Cabrio spot. Video and more…

Read More →

Radio Shacks up With Cold Cave

November 9, 2009 | Great Uses Of Music, Music Branding News | 1 comment

A fun example of how a great song by an up and coming band can turn a fairly typical holiday ad into something approaching art – Radio Shack licenses “Life Magazine” by Cold Cave, an up and coming indie band on Matador Records, in their holiday commercial. Video and more!

Read More →