Engagement and Partnership: The Key Takeaways from The Music And Advertising Conference
We spent 2 days in the Edison Ballroom absorbing discussions on several facets of music branding including picking music for commercials, composing original music and artist-brand relationships. And while there were many great moments to cover (including Kid Rock’s quip to the editor from Billboard that “I’ll handle the jokes, thank you” and Devo’s riveting, [...]
Read More →Verizon Uses A Wrigley Jingle
When this spot first popped up on our Hulu a few weeks ago, everyone in the room began humming along about how “That Big Red freshness lasts right through it.” Of course, upon paying closer attention, we realized this was actually a Verizon commercial. The spot uses the instantly recognizable Big Red [...]
Read More →The Sound Of Crayola: An Interview with McGarry Bowen Creative Director Tom Pratt
As someone who has selected and licensed music for some of the world’s most adventurous brands, I have been very intrigued by Crayola’s risk-taking with their soundtracks. Over the last few years, Crayola’s spots have been scored with some really off-beat songs by Animal Collective, Dan Deacon, The Unicorns, Tally Hall and, most recently, Micachu & the Shapes…
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