Richard Jankovich is a 10-year music branding and licensing veteran who has helped Fortune 500 and major media companies tell their brand stories through music. (more)

The Sound Of Crayola: An Interview with McGarry Bowen Creative Director Tom Pratt

January 25, 2010 | Great Uses Of Music, Music Branding News | 4 comments

As someone who has selected and licensed music for some of the world’s most adventurous brands, I have been very intrigued by Crayola’s risk-taking with their soundtracks. Over the last few years, Crayola’s spots have been scored with some really off-beat songs by Animal Collective, Dan Deacon, The Unicorns, Tally Hall and, most recently, Micachu & the Shapes…

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“BEST OF” MUSIC BRANDING LISTS…

January 4, 2010 | Great Uses Of Music, Music Branding News | 1 comment

With 2009 now officially over, it bears mentioning that among all the usual year-end lists, we saw an overwhelming interest in people documenting their favorites examples of advertising music or music branding initiatives. The consensus?

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Favorite Albums of 2009

December 22, 2009 | Great Uses Of Music | No comments

Taking a break from blogging about Music Branding for a moment – my list of the Top 10 albums of 2009 – enjoy!
1 – Stone Roses – Stone Roses Reissue
2 – Florence + The Machine “Lungs”
3 – Mayer Hawthorne “A Strange Arrangement”
4 – Miike Snow “Miike Snow”
5 – Edward Sharpe & The Magnetic Zeros “Up [...]

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