The First Tour Sponsorship
Was doing some research into historical instances of music and branding and came across this tidbit. The 1981 Jovan Music sponsored Rolling Stones tour *might* just be the first rock music tour sponsorship…
Read More →The Sound Of Crayola: An Interview with McGarry Bowen Creative Director Tom Pratt
As someone who has selected and licensed music for some of the world’s most adventurous brands, I have been very intrigued by Crayola’s risk-taking with their soundtracks. Over the last few years, Crayola’s spots have been scored with some really off-beat songs by Animal Collective, Dan Deacon, The Unicorns, Tally Hall and, most recently, Micachu & the Shapes…
Read More →CELEBRITY ENDORSEMENT VS MUSIC (SONIC) BRANDING
Over the last few days, our discussion of Lady Gaga’s new partnership with Polaroid and one about Morgan Freeman as the new voice of CBS News, has given rise to an interesting question…
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