KEY BRAND TRAITS
We identify the most vital components of your brand through workshops, audits and research.
We analyze your customer demographics, archetypes and their relationship to music and culture.
We deliver our recommendation for the strategic use of music across all marketing touch points.
Our playlists are created based on brand attributes and customer psychographics and can be delivered with a variety of different channels and day-parts.
In “HIT BRANDS: How Music Builds Value for the World’s Smartest Brands” Richard Jankovich, CEO of B(R)ANDS Music Branding Group, Inc., and his co-authors show you how to create and execute successful music strategies with lasting impact.
Including case studies from Sunglass Hut, Coke, Sephora, Smashburger and Converse, “Hit Brands” is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers.
© 2014 Music and Branding